Marketing Manager (Marketing)
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Barn2Door is a Seattle-based food+tech startup that helps local farms sell direct to buyers through all digital channels, including web, social and mobile. We exist to empower Farmers who care about our planet.
We are looking for people passionate about the intersection of food, agriculture and technology. At Barn2Door, you’ll get to learn what it takes to build a startup business and participate in ongoing training and education, while also playing a critical role in our growth.
In this role as a Marketing Manager for Barn2Door, you will develop, deliver and improve content to attract, educate and inform current and potential Barn2Door customers.
You will be responsible for content optimization across a variety of marketing channels, including but not limited to the website, landing pages, blog posts, events, ebooks, Facebook live, advertisements, social and search (organic and paid). You will be responsible for tailoring content for targeted email campaigns that are segmented by persona, products and geographies. Additionally, you will have responsibility for submitting speaker applications and coordinating food-tech and / or farming events and conferences (may include some travel).
You will work closely with the Executive team, Design team, Sales team and your Marketing colleagues to analyze the efficacy of channels and consumption of content. This is a unique opportunity to join a world-class Marketing team that is pushing the boundaries on marketing automation and lead generation. Together with the Growth Manager, you will be responsible for driving overall lead volume for the business.
A gifted writer with a strong passion for and experience in food and agriculture
Keen to manage all digital content hubs and support all outbound channels including email lists, newsletters and social distribution
A highly motivated, focused self-starter (this isn’t a theory it’s a must)
An excellent communicator with great listening skills
Detail-oriented and thorough, especially with respect to driving brand and messaging consistency across all Barn2Door channels
Well-poised and eager to solicit feedback from multiple stakeholders (internal and external) on rough drafts and sketches prior to final production
Develop and deliver new content, insights and themes that appeal to our target audiences across a variety of marketing channels
Develop, manage and measure organic and paid content across digital channels
Evaluate channel performance (ROI), A/B test content and media, and champion our brand on a daily basis
Be creative, yet fastidious, about our brand messaging at every customer interface and engagement, from social to emails to events and / or podcasts
Outline a content strategy based on business objectives, while methodically engaging the market to establish our brand and build community
Be accountable for content marketing initiatives to specific audiences, to increase traffic, engagement, leads, and conversion
Work collaboratively across teams and with Executives to develop a content and marketing strategy to meet business objectives for growth
BA/BS in English, Media or Marketing or equivalent working experience
Domain expertise in Food and / or Agriculture (E.g. worked on a farm, working knowledge of sustainable agriculture, experience with food, recipe development etc.)
3+ years experience and understanding of best practices in creating short-form, long-form and social content, as well as managing a content calendar (audio and video content experience is a plus)
Working knowledge of current social media best practices (organic and paid), proven track record of growing audiences and customer conversion
Editorial mindset that seeks to understand what audiences consume; an eagerness to evaluate outcomes of content (e.g. video versus graphics, live etc.)
Project management skills and understanding how to manage the priorities of multiple stakeholders (from Executives to customers) in a complex environment
Comfort with metrics to deliver results in the form of engagement, leads and sales
Ability to interact, communicate and present ideas
$36k-$48k annual salary DOE + generous stock options and benefits
10 days PTO, 5 days Sick Leave and 11 Paid Holidays
100% premium coverage for Medical, Dental, Vision and AD&D (Employee-only)
Real experience in a high profile startup company just hitting its growth curve
Opportunity to be a rock star - great exposure and upside
Ongoing training and professional development
To work closely with all team members including executives
To grow your skill set and experience with end-to-end digital marketing influence and responsibilities
We’re looking for driven, intelligent people who regularly go the extra mile. You should thrive on the urgency of a startup atmosphere and be results driven (always seeking to exceed expectations). You must be well-disciplined, self-motivated and hungry to achieve. If you’ve got the drive, grit, creativity, and a passion for local food, startups and disrupting the food industry - then Barn2Door may be right for you.
Send resume and cover letter to firstname.lastname@example.org