As an Independent Farmer, managing wholesale accounts on top of serving your loyal retail and private Buyers can quickly feel overwhelming. With software built to seamlessly manage your wholesale, retail, and private customer groups, your Farm can attract more loyal Buyers, streamline operations, and boost profit margins, while protecting your wholesale price sheet.
How to Automate Your Wholesale Accounts
As you manage on-Farm responsibilities and order fulfillments, your time becomes extremely valuable, and tracking orders and inventory across spreadsheets becomes a constant source of stress. Manage your wholesale efforts with software that does the work for you. With the Barn2Door platform, orders, payments, inventory, and customer details reconcile automatically, ensuring your business records are always accurate and up-to-date.
Save 20+ hours of administrative time each month with automatic inventory updates:
Combined Inventory: Through your online Farm store you can offer a single item, regardless of price(s), unit size(s), and/or price sheet (retail, private, or wholesale), and ensure it pulls automatically from the same inventory.
Real-Time Inventory Sync: Keep your product inventory organized and up-to-date with real-time inventory syncing. Depending on the purchase or return, items will be automatically removed to repopulate in your inventory.
Create a Custom Experience for Wholesale Buyers
To successfully attract and retain wholesale Buyers (e.g., restaurants, grocers, and schools), your products must be easily accessible. By tailoring your product offerings with custom wholesale price sheets and private store access, you create a professional purchase experience for commercial Buyers, while eliminating repetitive administrative work. This will not only distinguish your Farm from competitors, but will also help you move more inventory efficiently.
How to create a premium shopping experience for wholesale Buyers:
Multiple Pricing Sheets: Instead of manually changing prices and unit sizes, your Farm will have access to different variables based on the customer type you serve (e.g., retail, wholesale, private), drawing seamlessly from the same inventory.
Custom Item Creation: Easily add one-off products, custom cuts, or specialty items (e.g., cow hides) directly onto invoices.
Wholesale Store Access: Share direct, private links with commercial clients, giving exclusive access to place self-serve bulk orders with special pricing on your online Farm storefront only to your wholesale Buyers.
Streamline Your Wholesale Buyer’s Purchase Experience
Today’s wholesale Buyers — from restaurant chefs to vendor managers — expect a 24/7, friction-free purchase experience. They do not want the hassle or delays due to calls, voicemails, texts, and emails to confirm available inventory and order details. Barn2Door’s platform is built to help your Farm create an instant, self-serve ordering and payment experience that keeps wholesale Buyers returning frequently.
With the Barn2Door platform, your Farm can capture sales effortlessly online and in-person:
Persistent CC for Invoices: Users can permanently add multiple email addresses to the CC field for specific invoice recipients. This removes friction in communication, ensuring an accounting department always receives copies of invoices sent to a chef.
Flexible Payment Accessibility: The “Pay as a Guest” feature allows secondary contacts to pay invoices directly via link, without needing an account set up with your Farm. This removes friction and eliminates bottlenecks for your Farm.
Custom Note on Invoices: Insert special instructions (e.g., delivery, pick-up) or a personalized message (e.g., “Thank you for supporting our Farm”) directly on wholesale invoices to strengthen Buyer relationships and ensure clear communication.
Barn2Door Point-of-Sale (POS): Allow wholesale Buyers to choose their preferred payment method, swipe, insert, or tap to pay with a credit card, digital wallets, ACH, cash, or check — with every transaction tracked on your device. Buyers can also redeem store credits or make one-off purchases during your deliveries.
Optimize Wholesale Logistics and Order Fulfillments
In today’s Amazon-era, convenience is the primary driver behind every purchase decision. Wholesale Buyers will choose suppliers that best integrate into their daily business routines. When a Buyer chooses to purchase from your Farm online, they aren’t just buying proteins, dairy, and produce; they are buying back their time. With software features tailored to your Farm’s logistics, you can operate with maximum efficiency, stay organized, and protect your profit margins.
How to better manage your fulfillments using the Barn2Door platform:
Multiple Schedules and Fulfillments: Offer an array of fulfillment options exclusively available to wholesale Buyers — including direct delivery, pickup, and shipping. Set custom schedules, add blackout dates to set parameters for orders, including order cutoffs to keep your fulfillment process smooth and predictable.
Pick-and-Pack Lists: With integrated Pick-and-Pack Lists, your Farm can create efficient product picking and order fulfillment processes. Print out your Pick List to pull inventory from the freezer or fields, and utilize the Pack List to separate each product by wholesale order and fulfillment type.
Automate Invoices, Receipts and Labels: Every pack list includes the ability to automatically create custom-branded, itemized invoices and receipts for every wholesale order. Easy-to-print labels, too, make assembly for your pack team quick and efficient, while also providing delivery drivers with Buyer contact details (and any notes/instructions).
Conclusion
Managing your Farm’s wholesale accounts doesn’t have to mean endless spreadsheets, manual updates, and invoice headaches. With Barn2Door’s platform features — such as a wholesale price sheet, private store access, flexible schedules, and real-time inventory syncing — your Farm can deliver a professional experience to commercial Buyers while saving hours of administrative work every week. By enhancing your wholesale operations, your Farm can build strong partnerships, secure more revenue, and grow a thriving, profitable business.
Barn2Door provides Independent Farmers with the software to make more money, ditch the office work, and look like a pro. If you’re curious to learn more, watch this 5-minute video.