Join 1000+ Farms serving 1M+ Buyers

Farmers use Barn2Door to save time, increase orders, and promote their brand, by offering their customers a consistent, convenient buying experience—with real-time inventory—across all digital channels (web, mobile, social and email).

We help you give your customers the simple, online experience they have come to expect. Customers can order whenever they want, and Farmers can readily manage all direct-to-consumer and direct-to-wholesale sales, fulfillment and marketing through a simple online interface.

Yes, many Farmers enjoy a significant return on investment making more money (+30-50% profit margin increase) after one year. Depending on your products, your Farm can readily cover the cost of Barn2Door with just 2-3 Subscriptions (meat box, produce box, dairy service) - everything else is upside. By automating time-consuming tasks (orders, payments, pick-and-pack, labels, receipts & invoices), Barn2Door software saves your Farm 20-30+ hours every month in labor. Additionally, features like custom tipping options, too, can help offset fees by as much as 50%.

Support varies by plan and includes access to a comprehensive Learn Center, 1-on-1 Onboarding Managers, and dedicated Account Managers for business growth strategy. All Farmers can utilize our support ticket system with one-business-day response times, attend live Office Hours, and participate in Barn2Door Academy classes. Higher-tier plans also feature premium chat support for real-time assistance.

We work with Farmers, fishers, foragers and ranchers in all 50 states across America. We are the largest vertical commerce solution designed exclusively for Farmers to manage direct sales and marketing to their customers.

We regularly publish Farmer Spotlights to feature Barn2Door customers, all selling different products in different ways! They’re definitely worth a read, to see how we’re helpful depending on the Farm’s priorities.

Selling food and building a thriving business takes much more than just a website. With millions of pageviews every month and Farms across all 50 states, we know that 65% of sales are completed on mobile and social. Whereas your Farm website, email and newsletters will account the other 35% of online sales.

Barn2Door provides the resources (and 1:1 coaching in upper plans) to help you implement best practices to achieve your goals and building a thriving Farm business. We're honored to serve many of the top Farmers across the country, and want to help other local producers enjoy the same success in their communities.

Unlike any other "software" provider, Barn2Door is here to help and invest in your Success.

You own your URL (www.yourfarm.com), in the same way you own your phone number. For example, if you move houses, you can keep your phone number. Our team does the work to move your domain from your current (old) website and transfer it to your new custom-built website (with Barn2Door). We also make sure that you keep any custom emails you may have (farmer@yourfarm.com), and work to transfer any accrued search engine optimization (SEO).

We also connect powerful analytics tools to your website to track your web traffic over time. We can generate heat maps and video replays of all webstore navigation, too. This allows us to audit your website performance, and make adjustments if need be, to optimize your site for better buyer conversion.

The Barn2Door setup fee covers the assets, time and support required to align the platform with your Farm’s operations, product inventory, and harvest schedules. Setup fees fund essential resources like live "Office Hours" support (available 5 days per week), the self-serve "Learn Center," and a dedicated technical "Support" team. For higher-tier subscribers, the setup fee also includes a dedicated 1-on-1 Onboarding Managers for initial setup and Account Managers for adoption and go-to-market strategies. During setup, Barn2Door will also support your farm store's security setup (SSL), assist with DNS transfer to support your custom domain name, and provide access to a photo-stock library of Farm products for use on your website and in your store.

The Barn2Door point-of-sale (POS) is built specifically for Farmers to manage in-person sales at markets, farm stores, or during pickups and deliveries. It integrates directly with your online store, ensuring a single merchant account and real-time inventory sync across all your Farm’s sales channels (everything is always up-to-date). It supports various payment methods, including credit, debit, cash, check and mobile wallets like Apple Pay and Google Pay.

There is a one-time $59 fee for the handheld POS device, though this cost is fully reimbursed once you process $1,000 in sales within the first 6 months. Standard payment processing fees apply to all digital POS transactions, which are managed through your Barn2Door merchant account. Unlike other platforms, Barn2Door does not charge additional monthly software fees for using the POS application. It is available with all Barn2Door subscription tiers.

Upgrading provides access to advanced tools designed for high volume Farms, including 1-on-1 coaching, multiple price sheets, simple tax tools, and an available routing integration. Higher tiers also offer 1-on-1 account management, email campaign automations, advanced tax integrations and premium chat support for Farmers and their Buyers. These tools are built to help high-volume Farms save more time and streamline their operations.

Choosing an annual plan is the most cost-effective option, offering a significant discount of 20%+ compared to monthly billing. While monthly plans offer more immediate flexibility, annual plans are ideal for Farms committed to moving their business systems online, and to minimize recurring overhead costs. Both options provide full access to the core software features of your selected subscription tier. 

Farmers can transition from a monthly to an annual billing cycle to take advantage of the discounted rates at any time go-forward.

Barn2Door offers flexible subscription plans with no long-term "feet to the fire" contracts. You can choose a Monthly subscription (and cancel at any time), or an Annual subscription (to save more than 20%+ on pricing). In either case, we recommend providing a 30-day notice to ensure a smooth transition for downloading your customer data, winding down your website, and notifying buyers. Once your Barn2Door account is closed, you will no longer have access to your order history, store data, customer details or a hosted website.