How To Take Better Farm Photos
The photos you post on your website, facebook, instagram - and even the ones you text to friends and family - can have a huge impact on how people view your farm and brand. A ‘trusted’ brand is proven to increase customer loyalty which directly impacts how often customers purchase. Photos can increase or decrease brand trust. A few simple practices can greatly improve the quality of the photos you take, which will enhance your farm’s brand image, encourage customer interactions, and ideally lead to more frequent orders.
Here are 7 quick photo tips to ensure higher quality photos - and better brand cache!
Make sure your lens is clean (and unobstructed)
- this simple fix can actually make a huge difference. No one likes looking at blurry photos, or pictures with your thumb in them!
2. Never use digital zoom!
- zoom just compromises the quality of a photo; instead take the photo at a normal distance and crop it later on your computer or phone. (Note: if you have a camera with an adjustable lens zoom all you want)!
3. Pay attention to lighting
- Take advantage of unique (natural) lighting like early mornings, sunsets or storm clouds.
- a general rule of thumb is to make sure the primary source of light is behind you (e.g. the sun or light is ‘shining’ on the back of your head - toward the object in your photo).
- avoid using flash as much as possible.
4. Find different perspectives
- try getting low or higher (‘ground up’ or ‘bird’s eye view’), turn your camera on its side, or move around your subject as you shoot, get closer, back away - try a few different approaches!
- unique angles make photos more interesting and memorable!
5. Focus on one subject
- even if there are multiple subjects in your frame, trying focusing on just one to make the composition more interesting
6. Make use of negative space
- the subject shouldn’t fill the entire frame, a general rule of thumb is that 2/3 of your photo should be negative space - this helps the subject stand out more
- negative space is often uniform and not busy (white space, green grass, cityscape, dirt field)
7. Keep it simple
- Avoid using decorative borders or over editing your photos - people want to see what the image actually looks like, not an over stylized version.
There are many tips and good practices when it comes to taking quality photos - and they matter! But often the best ‘teacher’ of how to take better quality photos is to pay attention to the photos you genuinely like when viewing other’s social channels. Ask yourself: what do I like about this photo? Take note of the lighting, the perspective (high or low?), the negative space (wood table background, scenery, pasture)? Use those photos you like to inspire your next few clicks!