4 Tips to Grow Your Farm's Facebook Following
To read more about how to use Facebook in service to your Farm’s sales goals, download our free eBook: “3 E-ssentials for Your Farm to be Awesome on Facebook.”
Facebook is a household word. Hearing someone say “I saw it on Facebook” is as common as “I saw it on TV” and even more common than “I read it in the newspaper.” This being the case, you can imagine why it’s important to have a Facebook presence. We’ve outlined four tips to help your Farm attract a Facebook following below. Soon enough, your Farm can become a household name for your growing customer base.
Step 1: Focus Your Content
Why do you post on Facebook? To show people what your Farm is all about. Let’s look at this from a few different angles. Facebook is “social media” and we can take this quite literally. Your job on your business page is to promote your business, but also to be social with your community. We’ve seen some Farmers make the mistake of posting only personal musings with no clear call to action that instructs followers how to shop. On the other hand, we’ve also seen Farms make the mistake of posting ONLY sales-related content. People will engage more with your Farm on Facebook if you share a balanced mix of content that is educational, entertaining, and related to e-commerce (we explain these more in depth in the eBook).
Step 2: Be More Visual
Text only goes so far. They say a picture is worth 1,000 words. Whoever “they” are was onto something. What have you been sharing lately, and is the quality good? People are scrolling through Facebook so quickly that they are more likely to stop and engage with the posts that are easy to decipher in the shortest time frame. Experts say you have less than 6 seconds to grab someone’s attention. An eye-catching photo does this quickly. A pop of color in a newsfeed will do more for your brand presence than a paragraph describing what happened today. The great news? It takes less time to snap a photo than to write a paragraph. You can effectively use photos to educate your followers on your products, to entertain, and to promote sales. All you need is a brief caption and boom—stellar marketing content created.
Step 3: Go Back to the Basics
Fill out your basic profile information. Go to your “about” section and ensure that everything is filled out. This provides easy access to key details about your business like a brief description, how to contact you, your location, what hours you are available, etc. You’ll also want to add a call-to-action at the top of your business page. This is an easy way to direct visitors to your website and it only takes a few clicks. If you need any help setting this up, or perhaps you don’t have a website just yet, feel free to reach out to our team. We’ll walk you through how to get set up online. Better yet, we can help you create an easy-to-use online store that is directly integrated with your Farm Facebook page.
Step 4: Pick a Number
Your Facebook presence does not need to be elaborate. It does not need to take up much of your mental space—we know you’ve got other important work to do. That’s why we encourage you to simplify your marketing. A good strategy is to set a simple goal for number of times you’ll post each week and stick to that. Start small if you need to. Posting a photo of a crop or the weather at your Farm 2-3 times a week will be a marvelous way to enhance how your community has access to you. Ultimately, visitors to your page are more likely to engage with you and follow along if you are sharing yourself consistently.
If you need more guidance to know what to post on Facebook, download our free eBook, “3 E-ssentials for Your Farm to be Awesome on Facebook.”
As always, give us a call at 1-833-9-BARN2DOOR or send an email to firstname.lastname@example.org if you have any questions. We’re here to help you increase orders at your Farm and save you time in the process.