INTEGRATIONS | BARN2DOOR + MAILCHIMP

Email Marketing

Why Barn2Door + Mailchimp?

Barn2Door Mailchimp account integration screen on laptop and smartphone with menu options and instructions on syncing contacts.

Mailchimp is the best-in-class email marketing service provider for small businesses. The Barn2Door integration with Mailchimp enables Farmers to regularly engage their customer list and showcase their products with emails on a consistent basis. It’s easier than ever to stay top-of-mind with automated email campaigns and recommendations to increase Farm sales and drive customer loyalty.

Cincinnati Law logo with University of Cincinnati and "Spark" text.

With Mailchimp, Farmers are equipped with all the tools they need. We find that: 

  • Farmers who regularly engage their customer list drive 35% of their sales from emails.

  • Farmers that send weekly email order reminders enjoy 28% higher average order volume.

  • Farmers that use “smart recommendations” to purchase add-on products enjoy a 30% lift in average order size.

INCREASE YOUR SALES WITH BARN2DOOR + MAILCHIMP

Learn how your Farm can save time & increase sales by streamlining communication with your Customers.

 

Features

 
MC_Audience_Pop-12.png

Stay Updated with Automatic Syncing
Your Barn2Door customer list, product inventory, promos, and Mailchimp email list automatically sync both ways, so you can seamlessly leverage email marketing to your customers.

Send Branded Emails & Newsletters
The Barn2Door team can create beautifully branded email templates for your Farm, featuring your logo, products, photos, and your unique Farm content.

Grow & Engage your Customer Base
Customer tags in your Barn2Door customer list are automatically synced to Mailchimp, so you can create personalized marketing campaigns to your different customer groups.

 
MC_Items_Pop-11.png

Increase Sales with Featured Products
You can embed products from your Barn2Door store directly into your Farm’s Mailchimp newsletter to drive revenue.

Automated “Smart Recommendations” to Add-on Products
With a Mailchimp you can automate recommended products from your Barn2Door store to spur “Add-on” product sales and increase your average order size.

Understand What Works with Real-time Analytics
All clicks and purchases from email campaigns are automatically captured in Mailchimp to track orders and sales volume. Measure the effectiveness of your email marketing within the Mailchimp reporting dashboard.

How to Fuel Sales with Mailchimp

INCREASE SALES WITH BARN2DOOR + MAILCHIMP

Learn how to fuel online sales from Mailchimp's Director of Product Marketing

FAQs about Barn2Door + MailChimp

 

  • The sync button in Barn2Door pushes the Customer list to Mailchimp. Any changes in the Contacts and ‘Groups’ tabs on Barn2Door (in the Customer tab) will sync automatically with Mailchimp.

  • When Farmers sync their Barn2Door store with Mailchimp it will automatically associate the store features, including existing ‘Live’ & ‘Paused’ items, store credits, and promotions with their Mailchimp account. New inventory items that have been added and posted in Barn2Door will appear automatically in Mailchimp. Also, deleting or pausing any items in your Barn2Door store will automatically hide them in Mailchimp.

    Note: inventory items, store credits, and promos can be added to email campaigns for tracking.

  • Clicking a link, image, or button in a Mailchimp email (regardless if someone makes a purchase) will all be tracked through Mailchimp’s platform.

  • Disconnecting the ‘e-commerce store’ in Mailchimp will delete all data, including campaign information, conversions, inventory, promo codes, and order history. Re-connecting Mailchimp and Barn2Door will resync all of your Farm store information, but campaign information, conversions, and order history cannot be restored.

We’re proud to help Farmers grow and manage direct sales.

If you’re curious how Barn2Door can help your Farm build a thriving direct-to-market business, watch this 5 minute video.