Buyers Can Subscribe Anytime with Late Enrollment
At Barn2Door, we understand that offering Farm Subscriptions requires different tools and capabilities than an average eCommerce Subscription. On Barn2Door, Farmers can offer Subscriptions, and buyers can ‘join’ even after that Subscription has started. We call it Late Enrollment for a Subscription with a set number of deliveries. If a buyer is late to the party, they can still sign up --- and either pay upfront for the remainder (auto-calculated!) or be auto-charged for each of the remaining deliveries as they occur (pay-as-you-go).
Farms can list it and leave it, knowing if a Subscription still has inventory, then buyers can keep signing up!
Over 40% of Farmers’ sales through our platform are Subscriptions on Barn2Door. This is great news for Farmers who are now locking in repeat purchases! Our data shows that Farms offering Subscriptions earn 2x+ more in average monthly revenue (versus Farms that do not offer Subscriptions).
Part of our engineering team is always working on adding new features and improvements to Subscriptions. While generic ecommerce platforms are built for general business needs, at Barn2Door, we specifically focus on building what Farms need when it comes to offering Subscriptions to their buyers.
Importantly, Farms need to be able to offer “time-based” Subscriptions. Due to the seasonality of some products, Farms often offer produce boxes, mixed fruit, or meat bundle boxes for a 4-week, 10-week, or 20-week Subscription (sometimes referred to as a CSA, though most consumers do not understand that term!).
For Subscriptions to work for Farmers, Barn2Door Farms can offer:
Ongoing Subscriptions that never end, continuing in perpetuity
Seasonal or time-based Subscriptions with a specific start and end date
Rolling Subscriptions with no specific start date and run for a specific amount of weeks
The ability to sell Subscriptions well in advance! Start taking orders months before ‘the season’ or ‘first delivery’ (e.g., Pre-Orders)
Order cut-offs
Pay upfront AND / OR pay-as-you-go
Pay with cash or check upfront
The ability for Farmers to ‘skip’ a week (per a buyers request) and re-assign that item or box to another delivery day
The ability for Farmers to cancel (or not allow canceling) of a time-based subscription
NEW! Late enrollment! It’s never too late to start subscribing, even if the ‘start date’ has come and gone
We want Farmers to sell Subscriptions to lock in recurring commitments from their buyers. With Late Enrollment, you can continue to sell Subscriptions even after your season has started. For example, if a Farm offers a 10-week CSA program, buyers can start subscribing even if only a few weeks remain. Buyers can sign up anytime, and Barn2Door will automatically adjust the price based on the remainder of the term. This feature is a game-changer and will help Farmers sell remaining inventory and increase cash flow mid-season without any additional hassle.
Barn2Door provides an all-in-one solution for Farmers to grow and manage their business. If you’re curious to learn why successful Farmers run on Barn2Door, watch this 5-minute video.