Email is by far the most successful avenue to drive consistent, recurring sales. To catapult your Farm success, it is crucial to collect email addresses across all your online and in-person marketing efforts. Follow these 6 tips to attract email sign-ups and fuel more sales for your Farm business.

To attract and retain a strong base of local Buyers for your products, your Farm must invest in an effective marketing strategy. You cannot expect Buyers to discover and purchase from your Farm once, then continue to return without any ongoing marketing efforts. To truly thrive and ensure your hard work translates into sustainable profits, you need a robust farm marketing strategy.

When selling direct-to-consumer, it is crucial to build an ever-growing customer list to maintain a strong base of loyal Buyers. A dependable email list can help ensure that Buyers will consistently shop from your Farm and maintain steady, recurring revenue. By better understanding customer preferences, your Farm can better provide product mixes, box sizes and fulfillment options that will fit their needs and encourage repeat purchases.

With 100’s of Millions of dollars in transactions across 1000’s of Farms in all 50 States, at Barn2Door we’re well aware of the attributes of successful Farmers and Ranchers. There are a consistent set of tactics employed by our most successful Farms to capitalize on Buyer demand for local Products.

With email marketing, you will have the ability to communicate with Buyers straight in their inbox. You can tailor your message depending on the type of Buyer, actions you desire and current events on the Farm. Independent Farmers ‘own’ their customer base, so it is essential you know how to effectively market and communicate to encourage loyalty and purchases.

Email is a powerful tool to spur Farm sales, driving up to +30% larger order sizes. Buyers want to know about your Farm and get information in their inbox, somewhere they look every day. Taking advantage of the power of email is one of the best ways to propel your Farm business to the next level.

Not only do customers expect regular reminders from you, this is how you stay “top-of-mind” for customers—by showing up regularly in their email inbox.