SEO (Search Engine Optimization) is used by many businesses to rank high in search engine result pages to attract more organic traffic. Using tactics to make your website easy to navigate and specific to your geographical area and products, your Farm can use SEO to become more visible online to Buyers - reducing your costs to acquire more customers.

While it is wise to have a website for potential Buyers to research your brand and find more information about your Farm, it is more important to build a streamlined eCommerce shopping experience first to fuel sales. Prospective Buyers can access eCommerce from email, social media, QR codes and your website. But, before you rush to build a website, consider how you intend to sell your products, your packaging and pricing, your inventory availability and fulfillment options.

Your Farm Brand is the sum of Buyer interactions with your business that help your Farm stand out and differentiate your products from other alternatives. Your Brand should reflect the foundations of your Farm - from how you raise your products, your commitment to quality, to your relationship with your local community.

Many websites lack thoughtful design. Thankfully, we’ve written up what to avoid and included best practices to help you attract more customers to your website.