To attract and retain a strong base of local Buyers for your products, your Farm must invest in an effective marketing strategy. You cannot expect Buyers to discover and purchase from your Farm once, then continue to return without any ongoing marketing efforts. To truly thrive and ensure your hard work translates into sustainable profits, you need a robust farm marketing strategy.

Lucky Crow Farm cultivates three plots in Monmouth and Salem, Oregon. Founder Eden Olsen launched the Farm in 2016, after studying sustainable agriculture at Scripps College, managing farmers markets in the Bay Area, ranching in California and growing organic produce in Washington. Beginning with CSA and farmers’ market sales, the female-powered farm expanded to serve restaurants last year and began online sales this season. Eden shared her passion for farming and building community relationships—and how she’s engaging buyers online as well.