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Farm Marketing in the Busy Season vs. the Off-Season

Farmers constantly have tasks to complete on the Farm. It may be preparing orders in the busy season, or scheduling processing dates in the Off-Season. It is important to increase Sales, no matter the season. Marketing to local Buyers will provide recurring revenue, but your strategy will be different with each season.

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Top 5 Farm Podcast Episodes of 2023

The Direct Farm Podcast hosts successful Farmers and Barn2Door partners, sharing tips for Farms looking to save time, increase sales, and access more customers. Each week, product updates, marketing tactics and Farmer spotlights are shared, to highlight successful Farming practices and stories.

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Top 5 Blogs to Grow your Farm Business

Barn2Door consistently release content with advice from our most successful Farmers, including data from local Buyers. Barn2Door offers a library of free resources and information to help Farmers of all sizes succeed. We have compiled a list of the Top 5 blogs from the past year, packed with tips and best practices to help grow your Farm business in 2024.

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Top 5 Blogs for a New Farm Business

Throughout 2023, Barn2Door produced numerous blogs, ebooks, podcasts, and infographics to help New Farmers accelerate the growth and success of their business! We are honored to serve 1000’s of Farmers and more than 1M+ Buyers across all 50 states. We release content and features to help fuel your Farm success.

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Double your CSA Members

Tagge’s Famous Fruit and Veggie Farms in Perry, Utah has seen their CSA membership more than double over the past 2 years. While it did not happen overnight, Laci Tagge recently shared in a Podcast how pricing and packaging their products, expanding convenient delivery options, and personalizing their marketing efforts helped propel their Farm success. Now, they serve 1,000s+ of community members weekly.

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3 Tips to Access More Customers for your Farm during Back-to-School Season

Back to school time means that many families are back on a routine schedule of dropping off and picking up kids from class, practices, and other activities. You can maximize your Farm opportunities by having Farm pick-ups after school, offering sustainable food alternatives, and present field trip and volunteer options for students.

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How to Sell Farm Products Online

While in-person avenues still hold merit, only 1% of Americans regularly attend farmers’ markets. The other 99% want to find convenient and approachable options for purchasing Farm food - like online. Selling Farm products online has three key components. 

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Email Subject Lines & Data Benchmarks

If you’re spending time writing emails to drive purchases to your Farm – then ideally, you want your customers to open them, right? The key to meeting (and surpassing!) email benchmarks for your industry and optimizing your email marketing strategy is to have people open and engage with your emails.

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3 Farm Success Stories With Email Customer Journeys

Email is a powerful tool for Farmers to drive sales and engage their customers. We selected the three most common use cases to help Farms implement Customer Journeys to drive more sales and spur more customer engagement. We designed and assembled a Welcome, Loyalty, and Re-Engage campaign for each participating Farmer.

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3 Steps to Your Farm’s First Order

Between spreading awareness about your products, staying top-of-mind to prompt consistent purchases, and being available on all channels – there are three tactics that work together (every time!) to help drive the quickest response from local buyers.

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