The Importance of "Order Reminders" in a Digital Age
In today’s world, people depend on technology. Almost everyone has a “smartphone” in their pocket. Your average customer relies on their smartphone to remind them of everything—from paying their bills online to remembering their dental appointments. In fact, 85% of Americans who own a smartphone experience what is known as “digital amnesia”—people forget! Unless, believe it or not, the information is stored on their phones.
For your Farm to stay “top-of-mind,” you must send routine emails from your Farm business. In this article, we’ll focus on how you can use “order reminders” to make sure your customers follow through and complete a purchase(s!) from your Farm.
WEEKLY EMAILS: THE NEW NORMAL
Put yourself in your customers’ shoes. If you are a busy, 36-year-old mother of three who is conscious about the health of your children, you have countless tasks, pieces of information in your head, and no time to attend a Farmer’s Market. With order reminders, that mother is more likely to choose your Farm when it’s time to restock the fridge.
90% of customers are more likely to do business with your Farm if you send them reminders. Not only do customers expect regular reminders from you, this is also how you stay “top-of-mind” for customers—by making regular appearances in their lives. This happens when you show up at your Farmstand, but it also happens when you post to Facebook, or Instagram, or send an email asking them if they’d like to order your latest product.
All of the largest and most successful companies are sending routine emails today. This is a normal and necessary business practice. Some Farmers are hesitant to send email reminders because they imagine this is “bothering” their customers. On the contrary, by sending these emails, your Farm is actually being of service to your customers. Email reminders make it easy and convenient for customers to continue ordering from you.
With order reminders, it’s possible to both increase orders from your regular customers as well as help new customers follow through with ease. When customers order from your online store set up by Barn2Door, they will automatically receive an email confirming their purchases. Additionally, they will automatically receive a reminder 24 hours prior to when their order is ready for pickup, or when it’s time for delivery. You can even set “bulk” order reminders to notify customers on a regular cadence (e.g. 1x per week).
CONVENIENCE IS KING
Once customers have the option to order from their local Farmer on any device, many will. If buying healthier, local food was as convenient as going to the grocery store, more people would do it. Plain and simple.
Unfortunately, most consumers simply do not know your Farm or how to access and buy your food. Today, it is too difficult and inconvenient.
Sending order reminders is a powerful and clear marketing practice that drives awareness, attracts new customers and increases sales. Not only will you save your customers time, but they are more likely to show up and pickup their orders! Ever had any no-shows for pre-arranged pickups? Customers forget. Remember—”digital amnesia” is real. But the technology you need to help customers remember is here, and it’s easy for you to use. You can turn buying from your Farm into an automatic, top-of-mind process by sending order reminders.
Order reminders work both ways—you too will automatically get a “new order” email, plus “pick and pack” lists and a delivery reminder for yourself depending on the dates you set up for delivery or pickup. You receive these emails automatically whenever a customer orders through your online store. Pretty cool, right? Automated email reminders help both you and your customers save time.
GETTING STARTED IS EASY
Your Farm can be up and running with an online store and automatic order reminders in less than 30 days once you sign up with us. You are immediately paired with a Farm Success Manager who works to personally support you and your Farm. We hope for this to be a forever kind of partnership, as we look to build a relationship with your Farm.
Once you get started with us, you’ll be walked through how to increase orders and save time managing the “logistics” of your Farm business. We walk you through how to set up order reminders so that it will only take you a few minutes at most a week. Your Farm Success Manager will work with you to ensure your Farm has everything in place it needs to thrive (and save time!). And for Farmers we are already working with, our Farm Success Team is always eager to provide ongoing support.
With Barn2Door, you can readily configure automated order reminders to go out every week to your customers—retail and wholesale. Or you can send a personalized reminder with a link to your online store to your customers via email, social or text.
Add a free, 15-minute demo to your calendar today to speak with one of our team members about how to get started!