How to Sell Farm-Fresh Pet Treats for Profit
As an Independent Farmer, you are constantly looking for avenues to maximize profitability for your Farm business. Pet treats offer an incredible add-on opportunity to increase your margins because they capture a premium market by turning low-value byproducts into high-demand items. Discover how you can package, price, and market pet treats to boost your Farm’s revenue and make more money.
Why Sell Farm-Fresh Pet Treats?
In 2025, Americans spent $68 billion on pet food and treats. Additionally, 75% of pet owners prioritized buying higher-priced premium pet food brands that focus on health and use raw or fresh ingredients. This direct-to-consumer market is not only cost-effective for your Farm, but also a prime opportunity to convert rabid pet owners into loyal Buyers.
Like humans, every pet is unique and requires different nutritional needs. You can easily tap into this market by using the byproducts of staple Farm items you may already possess.
Protein Farms
Byproducts: Chicken heads, chicken feet, chicken organs, chicken skins, pig organs, pig feet, pig snouts, ground quail, rabbit feet, and bone broth.
Chews: Single-ingredient jerky, pig ears, and raw bones.
Produce Farms
Dehydrated Chews: Sweet potato, carrot sticks, zucchini slices, banana, cucumber chips, and apple slices.
Fresh Treats: Freeze-dried or fresh berries, green bean toppers, pureed pumpkin or squash pouches, frozen cubes with mixed fruit and pet-safe herbs.
Dairy Farms
Pet Sips and Bites: Raw or pasteurized milk, kefir, and dehydrated cheese curds.
Refreshing Treats: Yogurt popsicles with mixed berries, “Pup Cups” made with whipped unsweetened heavy cream or yogurt, and frozen goat milk cubes.
Listen: Pet Food For The Win
How to Package Pet Treats
Packaging is often the first physical interaction a Buyer has with your brand, so it is crucial to create a thoughtful “unboxing experience” to build immediate trust with pet owners. Pet owners have a deep emotional connection to their animals, so fostering a trustworthy relationship is crucial for commanding a premium and driving recurring sales. Keeping a consistent, professional presentation will increase your Farm’s brand recognition and keep your pet treats top of mind for their next purchase.
Foster a trustworthy relationship with local pet owners using these packaging strategies:
Sealed Bags: Package your Farm’s pet treats in airtight, resealable pouches. This will ensure that perishable items stay fresh, prevent damage during fulfillment transit, and give pet owners an easy way to store treats at home.
Custom Branding: Treat these items just like your core staple products. Brand each package with your logo or with high-quality tape featuring your Farm name to make your brand memorable and consistent.
How to Price Pet Treats
Price your pet treats at a point that makes your ideal customer see the unique value of your products. Buyers shopping directly from your online store want to support your business and expect to pay a premium. They are buying from you because they understand that your Farm provides their family — including their pets — with clean, high-quality food. (Note: a “low-cost” alternative will be suspect and diminish your brand value).
Tactics to boost your profits with pet treats:
Promote Treats as Add-ons: About 60% of subscribers add extras to their staple weekly, biweekly, or monthly orders. Position your pet treats as an easy add-on product on your online store to quickly increase average order sizes.
Segment Your Pet Owners: Use customer tags in your Barn2Door contact list to group your pet-owning Buyers. This allows you to create targeted, personalized email campaigns to remind them to stock up on their favorite animal treats.
“I have a Farm that had very little market for her chicken liver and her hearts. She was selling those for about 10 bucks a pound. Now she sells three-ounce packs of dehydrated chicken hearts and livers for $16. While that number might seem high, it aligns with commercial pricing on Chewy, which is kind of the Amazon for pet treats. So I think there's even more opportunity for Farms to capitalize on selling this ‘Farm-to-dog’ premium” - Cory (Barn2Door Farm Account Manager)
How to Market Pet Treats
Market your pet treats to the owner, but ensure that it is attractive to the pet. Animals know when they're getting high-quality rewards; they prefer single-ingredient options — like a pig ear or a raw bone — rather than manufactured treats overloaded with ingredients. Not only will a pet remember your premium treats, but they will also bring in recurring sales from the pet owner.
Simple marketing strategies to delight the pet and secure the owner:
Build Your Customer List: Turn pet owners into loyal Buyers who shop for both their animals and their own dinner tables. Promote your email list everywhere you can, including Farmers markets, pop-up events, and local venues. Attract sign-ups with exclusive email offers such as first-time discounts and/or exclusive access to new products.
Win Over Pets: Promote your pet treats at Farmers markets by keeping a designated treat box on your checkout stand. Give a sample to pets in attendance at markets with their owners. Animals will naturally lead their owners straight back to your booth every market day.
Conclusion
Selling Farm-fresh pet treats is a highly profitable way to turn your everyday byproducts into an attractive, high-margin product line. With a professional pricing and packaging strategy, your Farm can easily position these clean, single-ingredient treats as a must-have for pet owners. It’s a simple, add-on opportunity that will convert local pet owners into loyal Buyers, boost your revenue, and reduce Farm waste.
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