Whether you sell meat online or in-person to wholesale or retail Buyers, direct sales are convenient for your customers and the business. Buyers want to know how their food is grown and access to an easy shopping experience. Build an independent Farm brand that aligns with your values and mission, and manage sales without a middle man.

Ahead of your initial launch and prior to each season, it is important to review your Farm store to ensure you have implemented best practices that will attract Buyers and be simple to maintain. Keep your product inventory limited to make it easy for customers to shop, with convenient fulfillments to access your goods. Make your Farm shopping experience consistent, so Buyers know what to expect, trust making a purchase from you and are encouraged to continue shopping with you.

Many websites lack thoughtful design. Thankfully, we’ve written up what to avoid and included best practices to help you attract more customers to your website.