Unlock Your Farm's Revenue Potential with Subscriptions

In today's competitive market, building a loyal customer base and ensuring a steady income stream is critical for Farmers. Barn2Door empowers you to capitalize on the revenue potential of your Farm business with native subscription capabilities, at no additional cost with every Account. Whether you're selling fresh produce, a meat bundle box, dairy and eggs, or seasonal flowers, Barn2Door provides the tools to transform one-time customers into consistent, recurring income.

Flexible Subscription Models to Grow Your Farm

Ongoing Subscriptions: Your Year-Round Revenue Stream

Imagine a steady flow of income, every month. Barn2Door's Ongoing Subscriptions (also known as Recurring Subscriptions) can help your Farm make this a reality. Your Farm can offer any product on a recurring cadence—weekly, bi-weekly, or monthly, aligned with your product harvest schedule. This model is perfectly suited for staples like proteins, poultry, dairy, and pantry items, allowing you to build predictable cash flow throughout the year. Buyers can easily purchase these on a pay-as-you-go basis, much like a Netflix model, ensuring convenience and flexibility. Buyers love ongoing subscriptions, because they can “set it and forget it” - trusting your Farm is going to provide regular access to staple products year-round.

Seasonal Subscriptions: Capitalize on Peak Harvests

For farmers with a limited production window or specific harvest schedules, Barn2Door’s Seasonal Subscriptions are a game-changer. These subscriptions support a definitive start and end date (aligned with your product availability), making them ideal for produce farms offering a Community Supported Agriculture (CSA) program, or flower farms looking to capitalize on a vibrant season. With the added flexibility of both Pay Upfront and/or Pay-as-you-go options, your Farm can capture  significant cash flow even before your harvest season begins. The Paid Upfront option is particularly beneficial for Farms headed into the off-season, providing capital when you need it most. We’ve seen up to 40% of Buyers willing to Pay Upfront to ensure they lock-in access to your Farm products.

Barn2Door's patent-pending Pro-Rata Payments for Seasonal Subscriptions further enhance your sales potential. If you offer a weekly CSA box for $800 over 16 weeks, and a buyer signs up in week 4, they'll only be charged a prorated amount of $600 for the remaining 12 weeks. This intelligent system allows you to continue selling CSA memberships effortlessly, even after the season has commenced, ensuring you never miss a sale.

Rolling Subscriptions: "Start Anytime" Flexibility

Need to manage limited quantities or accommodate seasonal limitations with a flexible "start anytime" model? Rolling Subscriptions are your answer. Ideal for protein, produce, dairy, and flower farms, this option encourages buyers to "try out" or "gift" a 3-month or 10-week subscription to your products (you choose the duration). Like Seasonal Subscriptions, Rolling Subscriptions offer both Paid Upfront and Pay-as-you-go options, enabling you to collect significant cash flow ahead of your production or harvest schedule. This flexibility allows you to adapt to market demands and production realities while still securing revenue.

Subscription “Add-ons”: Upsell More Products

Once your Farm has built a base of Subscriptions, Barn2Door makes it easy to upsell “Add-ons” to expand your average order value and capture more wallet share.  Buyers who subscribe to your products are often spending more money elsewhere. With Barn2Door, you can upsell one-time purchases and/or layer on additional Subscriptions (e.g. Flowers) to complement a base Subscription purchase. This includes incentives to qualify for “Free Delivery” beyond an aggregate minimum value, which can be automatically applied when an “Add-on” purchase exceeds thresholds set by your Farm. 

Empowering Farmers with Management Flexibility

Barn2Door understands that every farm operates differently. That's why we offer significant flexibility in managing your subscription buyers and orders. You can choose whether to allow buyers to "Skip" a fulfillment any given week for Recurring, Seasonal, and Rolling Subscriptions. While larger subscriber bases often benefit from this option, smaller farms might opt to omit "Skip" and instead donate a box or credit a buyer to preserve revenue.

Similarly, for Seasonal and Rolling Subscriptions, you have the option to enable buyers to "Cancel" a fulfillment. Again, the decision often depends on the scale of your subscriber base. For Recurring Subscriptions, federal law mandates that buyers must always have the option to cancel at any time, a requirement seamlessly handled by the Barn2Door platform.

Subscription Order Adjustments (NEW)

More recently, Barn2Door expanded its capabilities and now enables you to easily adjust various aspects of your subscription orders:

• Quantity Adjustments: Modify the quantity of product(s) for an individual order or for all future orders from a specified date.

• Pricing Adjustments: Adjust the pricing of all subscription orders going forward from a specified date.

In either case, an email detailing the adjustment(s) is automatically sent to the buyer, ensuring full transparency on any changes. Banners are also included in the Order history for the farmer, providing an audit trail to easily review subscription adjustments at a glance.

Conclusion

With Barn2Door's native subscription capabilities, you gain the power to build lasting customer relationships, stabilize your income, and streamline your farm operations, all without any additional costs. Start cultivating loyalty and consistent revenue today.

Barn2Door offers software for Independent Farmers to create and promote their brand, sell online and in-person, and save time managing their business. If you’re curious to learn more, watch this 5-minute video.