Lois and Jeremy Yoder of Yoder Way Farms successfully transitioned their third-generation commercial dairy to a direct-sales model for beef, pork, chicken and eggs. By taking control of their business and selling direct, they figured out how to grow their Farm's customer base, ensure profitability, and minimize time on the road and in the office.

Even if busy season is winding down for your Farm, that doesn't mean your sales have to go on hiatus. Successful direct-to-consumer Farms use the "off-season" as a critical time to bolster their marketing efforts. It's a great opportunity to connect with your buyers, build your Farm brand, and most importantly, secure recurring revenue for the months ahead.

As an independent Farmer, your plate is full. The last thing your business needs to worry about is fraud and privacy issues. Unfortunately, fraud is rampant today in the digital era. As small business owners, Farmers are particularly vulnerable to online schemes and hackers. In the absence of the right safeguards, your Farm could be exposed to significant financial losses and liabilities.

As your Farm’s operating costs for feed, fuel, and supplies continue to fluctuate, your prices often need to adapt to preserve your profits. For farms with subscription programs, adjusting prices or order quantities has historically been a time-consuming process. That's why Barn2Door is excited to announce a new feature that gives your Farm more flexibility and control over your subscription orders.

Independent Farmers are rewriting the playbook when it comes to direct-to-consumer Farming. By skipping the middleman and selling directly to customers, Farms can build stronger relationships with their community and keep more of every dollar they earn. If you want to grow sales and keep customers coming back, there is one proven strategy: expand your shopping cart to capture a larger share of your buyers' monthly food budget.

Farm Subscriptions enable your business to build a base of recurring cash flow with consistent orders on a routine schedule. Everyone keeps eating, consumers and wholesale buyers alike, and Subscriptions make it easy for all Buyers to continue purchasing your products automatically on a regular basis.

SEO (Search Engine Optimization) is used by many businesses to rank high in search engine result pages to attract more organic traffic. Using tactics to make your website easy to navigate and specific to your geographical area and products, your Farm can use SEO to become more visible online to Buyers - reducing your costs to acquire more customers.

We’ve captured a quick synopsis of how your Farm business can leverage Barn2Door to accelerate your growth, recapture your initial costs, and build a more resilient and profitable Farm business.

With more than 1.16 billion active monthly users, Instagram is a powerful platform for connecting with customers, promoting your Farm brand, and staying top-of-mind (which can lead to increased orders). Good news for you, 90% of all Instagram users follow at least one business account.