As an Independent Farmer, you want to cut out the middleman and maximize profitability for your Farm business. To succeed, you must shift your focus from production alone to how you position, price, and package your Products for local Buyers. Packaging and pricing are not just logistical details; they are powerful tools to increase your Average Order Value, improve profit margins, and secure repeat customers.

The shift to direct-to-consumer sales has put independent farmers firmly in charge of their businesses. For farms looking to increase profit and manage production peaks, expanding into value-added products—like jams, preserves, skincare or broth — is a strategic next step.

Lois and Jeremy Yoder of Yoder Way Farms successfully transitioned their third-generation commercial dairy to a direct-sales model for beef, pork, chicken and eggs. By taking control of their business and selling direct, they figured out how to grow their Farm's customer base, ensure profitability, and minimize time on the road and in the office.

Independent Farmers are rewriting the playbook when it comes to direct-to-consumer Farming. By skipping the middleman and selling directly to customers, Farms can build stronger relationships with their community and keep more of every dollar they earn. If you want to grow sales and keep customers coming back, there is one proven strategy: expand your shopping cart to capture a larger share of your buyers' monthly food budget.

Farm Subscriptions enable your business to build a base of recurring cash flow with consistent orders on a routine schedule. Everyone keeps eating, consumers and wholesale buyers alike, and Subscriptions make it easy for all Buyers to continue purchasing your products automatically on a regular basis.

Credit cards actually increase the spending power of your Buyers and enable your Farm to get paid faster. Learn how to offset fees.

More awareness leads to more sales. Marketing is how you generate more awareness. Let’s get clear on your Farm’s marketing strategy—we're here to support you.

We make it easy for you to manage order delivery logistics, pickups, zones, etc. all while saving time.